The Disconnect:
Make Your Website Count
Similar to the “do-it-yourself” approach, but even more common and misleading, is the “I do alright on my own” approach.
Consider that you might be really good at communicating your value and solutions to a prospect in a one on one sales setting. You say all the right things to secure a sale, validating your belief you do alright on your own and don’t need Emotionally Relevant marketing materials or an effective website.
The problem with this belief is that you may have done a great job communicating to the prospect but when the prospect checks out your website there’s a major disconnect between what you said and what is conveyed on the website.
This happens quite often when sales and marketing materials are reviewed. This is one of the reasons salespeople are constantly at odds with marketing teams who create materials without the salespeople’s input. There is a major disconnect because nobody is on the same page.
When there’s a disconnect between marketing materials, your website and what you say to customers there is always the chance customers will overlook this and buy from you. More times than not, they don’t because they just don’t feel a coherent and consistent connection. This GAP between what you say in person and what you say in your materials will widen as your customer’s choices widen.
Does a GAP Exist With Your Business?
How do you know this GAP exists? Think about all of those prospects you felt you had secured a sale with only for your calls and emails to go unreturned. Start adding up the dollars you missed out on and it becomes apparent that while you might be good in front of customers you could do a lot better if your website and marketing materials were equally effective.
Don’t think the above scenario happens? We see it all of the time. And so do you. It’s more real and damaging than you could imagine. In most cases, this disconnect is costing small business owners tens of thousands to millions of dollars in lost revenue every year. It’s sheer madness and it does not have to continue. There is a better way.
Does the above sound all too familiar? Millions of small business owners would say “yes”. Whether you can relate or not the real question is this. What are you doing to improve your marketing, branding and sales efforts without killing yourself and your business in the process?
If you take your business as serious as you should don’t you believe it’s time to stop wasting time and money with second rate options and trying to do it all yourself?
We say it’s time to stop the insanity. Stop doing the same old things over and over, while expecting new and improved results. Instead, make the right decisions on developing your website and marketing. Start succeeding by design today.
Let us do the job we’re passionate about so you can do the job you’re passionate about.
Seem fair? We thought so too.
Eliminating the headaches of doing your marketing and branding yourself is but one of many things that make SK Graphic Design different.
What’s the next step for you?
Well, you could read the other five critical areas where we’re different or you could contact us right away to discuss your company’s marketing and branding.
Whatever you choose to do with your company’s brand and marketing we look forward to hearing from you.
If you’ve read to this point it’s because you’ve already accepted the only choice that makes logical and financial sense. We’re simply here to honor it.
What Is Your Project? Share It With Us Here.
