Success by design is not achieved by accident. Success by design is achieved through a defined and replicable process.
Led by founder and creative director, Steven Kennedy, our agency’s well defined and replicable process has achieved successful results for a vast array of clients within diverse industries and different size businesses.
Although every client project is unique, the interactive process by which we achieve our client’s desired outcome is quite consistent. The consistency comes not only from our world class Brand Stylists, but through the Client Interaction Process (CIP) our agency utilizes with small business owners, like yourself.
The three-step Client Interaction Process (CIP) focuses on both the "cause" and the “effect” of your company’s brand. This means we start with an inside-out approach focusing on the emotional connection your brand and solutions have with your target audience. This is at the center of every single project and it is from here that the design of your website and brand materials come from.
Structured and developed over a number of years by our agency’s executive team and Brand Stylists, our Client Interaction Process is simple in its approach and format, but incredibly powerful and useful when applied to your website and business.
Within the three phases are many individual pieces that make up the whole process. These pieces are compartmentalized and segmented in order to not overwhelm our clients but instead to allow for a streamlined execution of deliverables by our team of world class Marketing & Brand Stylists. It also allows you, the client, the ability to be involved in the project to the degree you’ll need to be without sacrificing any obligations you may already have with existing commitments.
PHASE 1
In order for your solutions, message and website to be Emotionally Relevant our agency’s senior Brand Stylists utilize a proven and effective approach during Phase 1 for launching and growing a business.
This is done to match up with your unique solution, target audience and industry you’re in. This ensures your company's brand and design is Emotionally Relevant to your customer's buying habits.
Because of that Phase 1 of your project will serve as the foundation for properly positioning and launching your website and key aspects of your company’s marketing efforts.
PHASE 2
Phase II sustains and builds on the momentum all key points addressed during Phase I.
Your project’s Brand Stylists, led by creative director, Steven Kennedy, will collaborate with you to determine the final visual look of the website but also the messaging and theme of your marketing and sales campaigns.
This part of the Client Interaction Process marks the initial development of all key deliverables associated with your project. Accordingly, this phase is the most time consuming and in-depth of the entire project.
PHASE 3
Every step to this point in the Client Interaction Process leads us here. Phase III brings together all work initiated and developed during the first two phases of your project.
The main focus during Phase III is simple, finalize all materials and deliver your desired outcome for the project.
Arriving at the point where you and your company are prepared to succeed by design is our agency’s sole focus throughout all three phases.
The Client Interaction Process our Brand Stylists follow during your project ensures that your website, marketing materials and campaigns are functionally integrated so that they are in the best possible position to:
- Attract customers
- Secure customers
- Maintain customers
- Sell more to existing customers
- Generate more referrals from clients, colleagues, partners and vendors
